Rethink The Way You Dress Through Purposeful Shopping

The concept of purposeful shopping has been around for a while now. We’ve seen many brands dive in to various types of campaigns and business models that offer an opportunity to do good by so many in need. Before the pandemic started, these campaigns and models were interpreted by the market in different ways. Many were avid supporters, while others were not able to fully grasp the concept yet. During the pandemic, the concept of purposeful shopping has once again picked up in the world of fashion.

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